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October 10, 2025Journal of Finance and Accounting ResearchOpen Access

Behavioral Finance: Impact of Psychology, Market Forces, and Social Influence on Portfolio Returns

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Authors

NHNaveed Ul HaqUKUzma KashifRSRabia Shahzad

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Overview

Analysis of cognitive biases and market dynamics on portfolio returns in retail investors, suggesting enhanced education.

Key Points

  • Cognitive biases like overconfidence negatively affect portfolio returns, leading to poorer investment decisions.
  • Investors who understand market dynamics achieve better returns, indicating the importance of informed decision-making.
  • Resistance to social influence contributes positively to decision quality, suggesting that independent judgment is valuable.
  • Educating investors about cognitive biases and promoting strategy adjustments among fund managers can improve outcomes.

Cite This Study

Haq et al. (2024) studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4f80https://doi.org/10.32350/jfar.62.03
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