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Descriptive study analyzes TikTok videos on parenting, suggesting various content types and expert involvement.
Issue Addressed Parents and caregivers often turn to the internet for information about their child's health and development. Research investigating content related to parenting on the world's most popular social media platform, TikTok, has not been conducted. Methods This study describes the characteristics and content of top videos ( n = 250) uploaded to TikTok under the five most popular hashtags relating to parenting tips in September 2022. Results Overall, videos contained broad content in terms of topics and target ages of children. Videos most frequently portrayed content relating to health and development (52.4%), in particular children's social and emotional development or behaviour challenges, as opposed to cognitive, language, or physical health. Instructional or educational content was also common (46.0%), though only 53.9% of these were uploaded by a purported expert. Conclusions Content targeting parents and caregivers on TikTok is broad and not always delivered by individuals with relevant expertise or qualifications. So What? TikTok presents a novel opportunity for health promotion. Future research should investigate how health professionals and organizations can practically use TikTok to combat misinformation and promote evidence‐based practice.
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Munro et al. (2025) studied this question.
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