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October 11, 2025Management of the personnel and intellectual resources in RussiaOpen Access

The Impact of Employer`s Brand on Employee Attraction and Employee Retention

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Authors

EME. MironovaKuban State UniversityIDIrina Dobrovol'skayaKuban State University

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Overview

This analysis demonstrates how a strong employer brand improves employee attraction and retention, highlighting key aspects of HR branding.

Key Points

  • A strong employer brand increases employee satisfaction and reduces turnover rates, leading to better retention.
  • Key factors for a successful HR brand include corporate identity, effective internal communication, and employee loyalty.
  • Active development of the employer brand through monitoring and cultivating corporate culture enhances talent attraction.
  • Building a robust HR brand contributes to a company's competitiveness and reputation in the labor market.

Cite This Study

Mironova et al. (2025) studied this question.

synapsesocial.com/papers/68ea5577f2c0bc73eace173ahttps://doi.org/10.12737/2305-7807-2025-14-4-24-29
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1FORMATION OF THE COMPANY'S HR BRAND AS AN ORGANIZATIONAL STRATEGY FOR ATTRACTING AND RETAINING PERSONNEL2024 · 5 citations
  2. 2PROFESSIONAL STRESS IN THE CONTEXT OF GLOBAL CHANGES2024 · 2 citations
  3. 3The Impact of the Company’s HR Brand on Human Resources Management2024
  4. 4Impact of Employer Branding on Talent Attraction and Employee Retention2026
  5. 5Impact of Employer Branding on Talent Attraction and Employee Retention2026