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October 12, 2025Proceedings of Business and Economic StudiesOpen Access

Cultural Homogenization in Ethnic Minority Heritage Tourism: Responses from Xijiang Qianhu Miao Village

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Authors

YZYing ZhongTZTian Zhi-hong

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Overview

Case analysis reveals how cultural homogenization impacts heritage tourism in ethnic minority regions, suggesting strategies for improvement.

Key Points

  • Cultural homogenization negatively impacts the sustainable development of local tourism industries while diminishing unique cultural identities.
  • Field research in Xijiang Qianhu Miao Village identifies four key dimensions affected by homogenization: image representation, operational models, tourism methodologies, and cultural engagement.
  • The research analyzes the effects of cultural homogenization on ethnic minority experiences and proposes strategies for optimizing heritage tourism.
  • Findings highlight a pressing need for sustainable practices to preserve local cultures amidst commercialization pressures in tourism.

Cite This Study

Zhong et al. (2025) studied this question.

synapsesocial.com/papers/68ec1be02b8fa9b2b78ad363https://doi.org/10.26689/pbes.v8i5.12108
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