The impact of PEST factors and marketing strategies on libraries in Libya and Egypt: theoretical study

This article aims to show the areas where PEST analysis and Marketing on libraries can be done already. To do this, there will first be a discussion of what PEST and marketing means. This will be followed by a description of one of the models used for marketing: the PEST analysis. Finally, this model will be applied to the factors which affect libraries in North Africa, focusing on the countries of Libya and Egypt.