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Quantitative analysis finds price and service quality significantly influence customer satisfaction with Grab, suggesting improvement areas.
This study aims to analyze the effect of price and service quality on customer satisfaction with the Grab application in Sawangan District, Depok City, using an associative quantitative method with 96 respondents determined through the Rao formula. Data were tested using validity, reliability, classical assumption tests, regression, correlation, and determination coefficients. The results of the partial t-test show that price (tcount 11.380 > ttable 1.985; sig. 0.000 < 0.05) and service quality (tcount 3.56 > ttable 1.985; sig. 0.001 < 0.05) both have a positive and significant effect on customer satisfaction. Furthermore, the F-test (Fcount 77.133 > Ftable 3.095; sig. 0.000 < 0.05) confirms that price and service quality simultaneously have a significant influence on customer satisfaction.
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Ramdani et al. (2025) studied this question.
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