Application of Company Goal Design Factor Based on COBIT 2019 to Improve Startup Company Goals

Software plays a key role in supporting company goals and performance. Implementing the right strategy in software development is crucial to ensure that the information system not only functions well but is also in line with the established business objectives. One approach that is gaining increasing attention today is the integration of the COBIT Framework 2019 COBIT 2019 outlines IT governance and management objectives into five domains: Evaluate Direct and Monitor (EDM), Align Plan and Organize (APO), Build Acquire and Implement (BAI), and Deliver Service and Support (DSS). 13 Design factor company objectives were used in this research. COBIT 2019 Design Toolkit Based on the final results of measuring the level of importance of the 2nd design factor regarding company goals determined by the author, Recommendations for improvement are prepared as an effort to improve research regarding the second design factor of enterprise goals using the COBIT 2019 framework, so that it is even better and can refer more to CMMI and ISO/IEC 25010.