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October 16, 2025Journal of Hospitality and Tourism Technology

Differentially impacted self- and other-decisions by tourism short videos: a neurophysiological perspective

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Authors

MLMing LeiWCWei Chen

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Overview

Mixed-methods analysis shows tourism vlogs boost self-decision intention, while official videos favor other-decisions.

Key Points

  • Travel vlogs significantly increase travel intention for self-decision-makers compared to official videos.
  • EEG findings indicate shorter P2 latency for self-decisions after viewing vlogs, indicating quicker response.
  • Official videos are more effective in influencing decisions made on behalf of others within a tourism context.
  • Findings provide valuable insights for marketers to target individual travelers and those making decisions for others.

Cite This Study

Lei et al. (2025) studied this question.

synapsesocial.com/papers/68f12bfb2107091eab27a2b1https://doi.org/10.1108/jhtt-12-2024-0842
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