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October 17, 2025Deleted Journal

Branding in the Age of Generative AI: A Decade of Strategic Insights from the Literature

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Authors

EAEjaz AhmedIAIram ArshadFZFaiz Rasul Zaka

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Overview

This analysis explores how generative AI affects trust and emotional commitment in brand interactions, suggesting vital implications for brands.

Key Points

  • Generative AI enhances trust and emotional connections in brand-consumer relationships, promoting long-term brand value.
  • Surveys and interviews highlight the importance of trust and emotional commitment as key mediators in branding strategies.
  • This mixed-methods approach reveals both opportunities for authenticity and risks of depersonalization in branding with AI.
  • The findings emphasize a need for ethically integrating AI into branding to maintain genuine consumer engagement.

Cite This Study

Ahmed et al. (2025) studied this question.

synapsesocial.com/papers/68f199c5de32064e504dcde4https://doi.org/10.62345/jads.2025.14.3.59
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