Documentary film ecosystem management and a new methodological post-platform model using the example of the film “Master of the Game”

The article describes a post-platform model of managing a documentary film ecosystem using the example of the Master of the Game project, interpreting the film itself as an active node of circulation of cultural and transgenerational memory. The theoretical framework combines the ideas of ecosystem management, the field of cultural production, social and communicative memory, historical locations, as well as practical narrative engineering and the logic of hybrid media distribution. The methodological sequence of stages is described: semantic mapping and ordering of sources, the use of narrative techniques of mirror comparison and rhyming of motifs, ethical filtering with recording of decisions and transparency of the use of artificial intelligence tools, formative assessment through an agreed system of metrics at the level of the scene, work and the wider cultural environment, and then re-enrichment of the archival array based on the audience’s reaction. The use of generative AI is limited by cognitive support and is accompanied by directorial control, increasing the accuracy of semantic and visual narration. The director’s competency model includes and is consistent with current trends in digital transformation, digitization of heritage, impact measurement and personalized cognitive media consumption.