Architectural Visualization Buildings Based on Cinematic and Virtual Reality Using Real-Time Rendering Method

An engaging and interactive campus promotion is one of the key strategies to attract prospective students. However, conventional promotional methods often fall short in delivering a comprehensive visual experience. This study aims to develop an architectural visualization of the STMIK TIME Merbabu campus building using cinematic and virtual reality approaches through real-time rendering techniques. The visualization process involves creating a 3D model using SketchUp, which is then rendered in real-time using Enscape to produce a cinematic video and a VR walkthrough simulation. The final outcome of this research is an interactive promotional medium that presents the building design in a realistic, immersive, and visually appealing manner. Through this approach, educational institutions are expected to enhance their visual appeal and strengthen campus branding by leveraging innovative digital technology.