Design of a product catalog website enhances digital promotion and management for MSME Kukerku_Ncip, suggesting better customer engagement.
The development of information technology encourages MSMEs to switch to digital platforms to improve the efficiency of promotion and product management. Kukerku_Ncip, an MSME that sells pastries, still promotes its products manually. To overcome this, a Laravel-based product catalog website was designed using the Waterfall method. This method was chosen because it has structured stages ranging from analysis, design, implementation, to testing. The developed website has main features such as product pages, categories, customer testimonials, and an admin dashboard for management. Testing with the black box method shows that all features function as needed. This website is expected to increase the effectiveness of promotion and facilitate customers in obtaining product information digitally, efficiently, and organized.
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Lestari et al. (2025) studied this question.
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