Communication-Driven Creative Placemaking and Cultural Tourism for Advancing SDG 8, 11, 12, and 17: Co-Designing a Terracotta Pot Check-In Point in Koh Kret, Thailand

This study explores the design and implementation of a terracotta pot–based check-in point as a community-driven social innovation in Koh Kret, Thailand. Situated within a culturally rich locality known for its traditional pottery, the project integrates principles of visual communication, place-based storytelling, and participatory design to create a physical landmark that functions as both a tourism attraction and a cultural medium. Through a Participatory Action Research (PAR) approach, local artisans, community leaders, and university researchers collaborated to co-design the check-in structure using recycled terracotta materials. The result is a visually engaging space that promotes community identity, stimulates cultural tourism, and encourages social media interaction through user-generated content. The project not only increases economic opportunities for local entrepreneurs but also fosters a sense of ownership and pride among residents. Findings indicate that the check-in point acts as a communicative space, transforming the built environment into a storytelling platform that strengthens local identity. The initiative directly supports multiple Sustainable Development Goals (SDGs), including SDG 11 (sustainable cities and communities), SDG 8 (decent work and economic growth), SDG 12 (responsible consumption and production), and SDG 17 (partnerships for the goals).