How Gamification Enhances Learning Effectiveness Through Blended Learning and Intrinsic Motivation: The Moderating Effects of Self-Regulation

This study set out to examine how the features of gamification (immersion, achievement, and social interaction) affect intrinsic motivation, ultimately enhancing student learning effectiveness in blended learning. The study also examined the moderating role of self-regulation in strengthening or weakening the connection between blended learning and intrinsic motivation and between intrinsic motivation and learning effectiveness. We analyzed data from 659 students to construct the research model based on structural equation modeling. Gamification was shown to have a significant impact on Vietnamese university students’ intrinsic motivation, leading to their achieving higher learning effectiveness in a blended learning context. Combining gamification with blended learning is essential for enhancing student motivation and academic outcomes. These results suggest important insights for institutions and educators in developing more interactive and efficient learning programs. Specifically, self-regulation plays a crucial role as a moderating factor, significantly reinforcing the link between blended learning and intrinsic motivation and between intrinsic motivation and learning effectiveness among students in higher education. The findings provide fresh evidence that gamification in blended learning plays a vital role in enhancing student motivation and learning effectiveness. The study also emphasizes the role of self-regulation as a moderating factor within educational contexts. Moreover, the findings suggest that some feedback aligned with specific learning objectives helps university students enhance their learning experience while increasing focus and engagement.