Commentary highlights AI's potential to drive sustainable service systems and behavioral change in aging populations.
Purpose Commentary on an article within the topic of: innovation in an aging and digital society. Design/methodology/approach Commentary on the article. Findings The commentary explores how the article’s conceptual insights can be translated into practical strategies for service organizations. It focuses on how artificial intelligence can facilitate behavioral change among managers, employees and customers, ultimately leading to more sustainable service systems and effective management of an aging population. Originality/value Viewpoint on the contribution to service research and the broader discourse on aging societies and responsible innovation.
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Magne Angelshaug (2025) studied this question.
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