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October 23, 2025Science Communication6 citationsOpen Access

Public Communication about Science in 68 Countries: Global Evidence on How People Encounter and Engage with Information about Science

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NMNiels G. MedeVCViktoria ColognaSBSebastian Berger

Key Points

  • Social media was identified as the primary channel for accessing science information across many countries, except in democratic-corporatist systems where news media is preferred.
  • Surveys conducted in 68 countries involved 71,922 participants, uncovering significant cross-country behaviors concerning science communication.
  • Data analysis showed that individuals in collectivist societies engage less in public discussions about science compared to those with higher education levels.
  • This research highlights the need for effective policy strategies to enhance public engagement with science amid varying access to digital media.

Abstract

This 68-country survey ( n = 71,922) examines science information diets and communication behavior, identifies cross-country differences, and tests how such differences are associated with sociopolitical and economic conditions. We find that social media are the most used sources of science information in most countries, except those with democratic-corporatist media systems where news media tend to be used more widely. People in collectivist societies are less outspoken about science in daily life, whereas lower education is associated with higher outspokenness. Limited access to digital media is correlated with participation in public protests on science matters. We discuss implications for future research, policy, and practice.

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Cite This Study

Mede et al. (2025) studied this question.

synapsesocial.com/papers/68f9840c1881b68f3b7ae71bhttps://doi.org/10.1177/10755470251376615
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