October 23, 2025Tourism Review

Understanding Gen Z’s purchase intentions for plush wearable souvenirs

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Discussion

Survey analysis finds perceived value and ambivalent attitudes influence purchase intentions in Gen Z, indicating a complex decision-making process.

Behavioral intentions are positively influenced by perceived value and ambivalent attitudes, leading to greater purchase likelihood.
Survey data analysis using PLS-SEM and fsQCA reveals distinct decision-making profiles among consumers.
Gen Z's purchase intentions are mediated by psychological factors and reveal a unique interaction with emotions.
Downward anticipated regret moderates the impact of ambivalent attitudes in purchasing plush souvenirs.

Shen et al. (2025) studied this question.

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Survey analysis finds perceived value and ambivalent attitudes influence purchase intentions in Gen Z, indicating a complex decision-making process.