This study investigates how Generations X, Y, and Z perceive selected dimensions of corporate culture, focusing on open communication, innovation support, attitudes toward technology, and responses to mistakes in the workplace. The research is set within a broader context of digital transformation and investigates how generational identity influences motivation and engagement in family business settings. A quantitative design was employed using a standardized online questionnaire administered in Slovakia between September 2024 and January 2025. Data from a purposive sample of 156 respondents were analyzed using descriptive statistics, ANOVA, and the Kruskal–Wallis test to examine generational differences across variables such as AI perception, ESG orientation, and organizational identification. The results did not reveal statistically significant differences between generations, although descriptive trends suggest that Generation Z shows a more favorable attitude toward AI and innovation. All generational cohorts reported similarly positive perceptions of corporate culture. The findings indicate that generational affiliation may be less relevant than previously assumed when implementing motivational tools and digital technologies in family businesses. This highlights the importance of designing inclusive organizational practices that transcend age-based segmentation and align with broader cultural and technological developments.
Hajduová et al. (Mon,) studied this question.