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Qualitative analysis reveals how public writers frame quantitative information to influence audience actions.
This article explores how public writers view rhetorical decisions in their use of quantitative information to educate, inform, and move audiences toward action. Using the concept of “statistical framing” to describe how writers signal evaluations of numbers to their readers, we set out to learn how these writers connected their rhetorical goals to how they framed quantitative information. We interviewed 14 writers using the discourse-based interview method and found that, for various reasons, writers valued speeding up and slowing down evaluations of numbers.
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Libertz et al. (2025) studied this question.
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