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November 20, 2025Personality and Social Psychology Bulletin

Maximizers Abandon More Before Decisions, Regret More After Decisions, and Re-Maximize More for Second-Time Decisions: Real-World Analysis of Online Consumer Behaviors

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Authors

XGXiaoyu GEXZXiaomeng ZhangQLQianyi Li

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Overview

Analysis reveals maximizers abandon more choices and experience higher post-purchase regret, indicating unique decision-making processes.

Key Points

  • Maximizers experience increased abandonment during decision-making processes, struggling to finalize choices.
  • They exhibit higher levels of post-purchase regret, impacting their overall satisfaction with decisions.
  • The analysis used Taobao records to explore the relationship between maximizing behaviors and consumer evaluations.
  • Findings suggest a need for greater understanding of consumer decision patterns in online shopping contexts.

Cite This Study

GE et al. (2025) studied this question.

synapsesocial.com/papers/6924f07ac0ce034ddc34fec1https://doi.org/10.1177/01461672251385756
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