Qualitative analysis reveals family obligation influences decision-making in family businesses, suggesting emotional ties significantly impact career orientation.
Purpose This study investigates whether family members choose to join the family business out of personal interest or perceived obligation, drawing on the theory of planned behavior (TPB) and socioemotional wealth (SEW) theory. Design/methodology/approach Using a qualitative approach, semi-structured interviews were conducted with ten family business members. Findings Results show that career orientation ranges from voluntary choice to obligation. Some participants join the business out of alignment with personal goals, while others are influenced by family expectations, emotional ties and legacy concerns. Subjective norms and SEW significantly shape decision-making. Originality/value This study extends TPB by integrating emotional and relational dynamics from SEW theory, offering a richer understanding of career decisions in family firms through qualitative insights.
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Hiba Birgach (2025) studied this question.
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