Understanding Chinese university students' continued learning intentions with DeepSeek: An Integrated TAM-SOR model

This study reveals the pivotal role played by perceived emotions and sustained motivation in university students' adoption of generative artificial intelligence learning technologies. The findings indicate that students' perceptions of tool convenience not only enhance evaluations of practicality and usability but also stimulate positive emotional experiences-designs aligned with learning habits enhance a sense of control and pleasure, becoming the core drivers for sustained use. Students with high self-efficacy demonstrate unique advantages, as they can establish an emotional connection between the tool's functions and their personal needs, forming the belief that 'I can use the technology effectively,' thereby effectively reducing usage barriers. This helps to understand the key factors influencing university students' sustained adoption of learning technologies and reduces perceived barriers to the adoption of generative AI learning platforms among university students.