Rediscovering Silent Areas: Music and Ecotourism in Tuscany

In Tuscany, music is employed by park authorities, as well as cultural and conservation organisations, to attract visitors to natural and protected areas. This article examines the benefits of incorporating music performances within these natural settings, highlighting improvements in management, income generation for maintenance and conservation, increased visitor numbers, and enhanced environmental awareness. Through qualitative interviews and the analysis of four case studies, this article explores how integrating musical performances into ecotourism activities can foster a sense of place and stewardship among visitors and local communities.