Being born in Australia: Implications for the digital adaptation of an online psychoeducational programme for Ethiopian parents

Objective: This study explored the experiences of Ethiopian mothers and fathers in Melbourne, Australia, focusing on birth, parenting and cultural adaptation, to inform the cultural and digital adaptation of a psychoeducational intervention in routine Maternal and Child Health (MCH) services. Design: Qualitative study using semi-structured interviews examined parenting experiences under three themes: ‘Getting to Know Your Baby’, ‘Working Together’ and ‘Cross-Cultural Parenting’. Setting: The research was conducted with Ethiopian parents living in Melbourne, Australia. Method: Semi-structured interviews were transcribed and thematically analysed to identify shared experiences and challenges related to cultural adaptation and parenting. Results: Ethiopian parents highlighted the value of a communal (shared) approach to child-rearing in Ethiopia, in which family members and traditional gender roles played a key part. In Australia, they faced challenges such as the absence of extended family support, which disrupted cultural practices and required changes to gender roles. Parents expressed a preference for traditional support systems such as advice from experienced parents or religious leaders, rather than more formal healthcare interventions. Conclusion: Findings underscore the importance of culturally sensitive healthcare and parenting resources that align with Ethiopian families’ values and preferences. Tailored, community-driven interventions, such as co-designed podcasts, can address adaptation challenges, bridge cultural gaps and enhance parenting experiences and outcomes for families adjusting to life in Australia.