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December 5, 2025Electronic MarketsOpen Access

Beyond one-size-fits-all: Empirical evidence on the heterogeneity of equity crowdfunding investors’ decision drivers

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Authors

DBDaniel BerlinerRSRotem ShneorAWAndreas Wald

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Overview

Empirical analysis reveals variations in investment decisions based on motivations and business model segmentation.

Key Points

  • Investment decisions vary significantly among different investor segments in equity crowdfunding.
  • Key findings show distinct preferences influencing investments and decision-making processes.
  • Analysis based on 14,130 decisions from 8,732 investors on the Israeli platform PipelBiz.
  • Insights highlight the importance of understanding investor types for effective fundraising strategies.

Cite This Study

Berliner et al. (2025) studied this question.

synapsesocial.com/papers/693231308e51979591dce813https://doi.org/10.1007/s12525-025-00856-x
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