This research reveals how adult males utilize specific resiliencies to improve long-term outcomes in addiction recovery programs, suggesting tailored marketing could enhance applicant success.
Adopting a “consumer behavior” view of the addicts and alcoholics in publicly-funded treatment programs, this research seeks to identify the resiliencies that adult males rely on to successfully “consume” addiction recovery services. The results imply that (A) each program may call on a different combination of resiliencies and (B) these combinations appear be stable over time. This opens up the possibility that long-term outcome improvement may come from “marketing” each program to draw a higher concentration of applicants with the desired resiliencies.
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David Rudd (2003) studied this question.
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