Analysis reveals decision making varies by marital roles and social class among Hispanic groups, suggesting cultural impacts.
Husband/wife influence differences in decision making were examined between Hispanic groups categorized on the basis of how closely they adhere to their parent culture. Significant differences were found for a variety of product categories. Many of these differences remained even after income, social class, and couple age effects were removed.
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Cynthia Webster (1993) studied this question.
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