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December 5, 2025Marketing Management JournalOpen Access

Dimensions of Quality: Considerations in the Context of Consumer Goods

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Authors

AMAjay MenonJCJhinuk Chowdhury

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Overview

Conceptual framework reveals multidimensional quality influences management in consumer goods, highlighting strategic variables and product life cycles.

Key Points

  • Quality identified as a dynamic strategic variable in consumer goods strategy, impacting management decisions.
  • The empirical test validates the theoretical propositions related to quality in product life cycles and strategy.
  • Assessment of contingency factors shows varying significance of quality dimensions over management processes.
  • Understanding multidimensional aspects of quality may guide future research in strategic planning for consumer goods.

Cite This Study

Menon et al. (1995) studied this question.

synapsesocial.com/papers/6932313d8e51979591dced5ehttps://doi.org/10.63963/001c.150663
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