Answers are grounded in this paper and cite their sources.
Conceptual framework reveals multidimensional quality influences management in consumer goods, highlighting strategic variables and product life cycles.
Most studies on quality have examined it as an unidimensional concept. This paper stresses the importance of analyzing this key strategic variable as a consolidated, multidimensional construct. The authors propose a conceptual framework which identifies a set of contingency factors that determine which dimensions of quality assume greater strategic significance over others. The theoretical model also illustrates the need to regard quality as a dynamic ingredient of the strategic plan which places varying demands on managers depending upon the order of market entry of the strategic business unit and the stage of the product life cycle. A number of theoretical propositions are generated. An empirical test of the hypotheses is reported and the significance of the results for managerial considerations and future academic research is described.
No takes yet. Share an insight, caveat, or question.
Menon et al. (1995) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: