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Analysis reveals shopping mode choice profiles may reflect diverse product categories, suggesting implications for retail strategies.
This study examines the influence of product determinants on the profiles off our shopping mode choice segments. Findings indicate that general across-product-category profiles have validity across a broad range of items including products in the adult clothing, children’s clothing, toys/games, and beddings/linens categories.
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Blakney et al. (1993) studied this question.
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