Conceptual analysis synthesizes atmospherics and design, highlighting environmental psychology in exchange settings.
This is a conceptual article which begins with a discussion of the historical underpinnings and concepts related to atmospherics, i.e. situational variables, image, and environmental psychology. Then, it presents a 8 synthesis of current thought (including definitions of atmospherics and atmospheric variables). Finally, it concludes by developing a paradigm under which this phenomenon can be studied and implemented.
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Milliman et al. (1993) studied this question.
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