Organizational Structure and Intra-Firm Innovation Diffusion

This research applies innovation diffusion theory to intra-organizational innovation adoption using U.S. governmental agencies as a subject pool. Agencies that feature broad (decentralized) leadership control favor social network effects or word of mouth channels of communication whereas agencies that have a direct, top-down, chain of leadership authority rely more on leader initiated communications leading to more rapid innovation adoption. This research is significant in that it applies the popular [@ref9] Diffusion Model to an intra-organizational context further explaining how processes and technology come to be used in organizations.