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This paper suggests integrating education for sustainability in marketing courses, indicating business students lack necessary knowledge.
This paper attempts to provide a clear justification for incorporating education for sustainability (EfS) into business education generally, and marketing curricula more specifically. A set of core sustainability concepts are suggested for inclusion in marketing coursework. A review of existing research demonstrates that business students’ knowledge levels vis a vis these concepts is low. The paper concludes with speculation about why marketing educators tend to be “eco-illiterate,” and offers suggestions for those who wish to adopt an EfS approach in their courses.
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Wendy Bryce Wilhelm (2008) studied this question.
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