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This research investigates how endurance athletes navigate new identities and professionalism in digital media.

The Emergence of the Athlete-Creative: Negotiating Boundaries in Digital Sports Media

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Qualitative research examines self-branding and professional identity among endurance athletes, highlighting digital labor implications.

This research investigates how endurance athletes navigate new identities and professionalism in digital media.
Conducted 25 semi-structured interviews with endurance athletes and their agents.
Analyzed the impact of digital labor on athletes' identity and professionalism.
Explored concepts like self-branding and storytelling within digital sports media.
Identified the emergence of the athlete-creative as a blend of creative and athletic labor.
Highlighted the normalization of constant sharing and boundless work among athletes.
Found that these practices have significant physical, emotional, and temporal consequences.

Zoe Tzanis (2025) studied this question.

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View Full Paper

Ask AI

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Authors

Qualitative research examines self-branding and professional identity among endurance athletes, highlighting digital labor implications.

This research investigates how endurance athletes navigate new identities and professionalism in digital media.
Conducted 25 semi-structured interviews with endurance athletes and their agents.
Analyzed the impact of digital labor on athletes' identity and professionalism.
Explored concepts like self-branding and storytelling within digital sports media.
Identified the emergence of the athlete-creative as a blend of creative and athletic labor.
Highlighted the normalization of constant sharing and boundless work among athletes.
Found that these practices have significant physical, emotional, and temporal consequences.

Zoe Tzanis (2025) studied this question.

View Full Paper

Ask AI

Bookmark