Comparing Sustainability Priorities of Academicians and Managers: An AHP-Based SDG Analysis

This study compares how academics and company managers prioritize environmental sustainability criteria using the Analytic Hierarchy Process (AHP). Three main criteria were evaluated: resource and waste management, energy management, and product sustainability. The study examines these priorities by identifying key sustainability criteria, comparing stakeholder assessments, and interpreting their implications for SDG-focused decision-making processes. The findings, based on the hypothesis that managers prefer market-sensitive strategies while academics prioritize ecological management, show that these different perspectives are complementary and can contribute to more inclusive sustainability policies together. The results show that company managers place greater importance on product-related practices such as the use of recycled materials, supply chain control, and product certification, reflecting market-oriented sustainability expectations. On the other hand, academics place greater emphasis on resource and waste management, including water resource protection (SDG 6), solid waste management (SDG 15), and the use of recycled materials (SDG 12). Both groups emphasize renewable energy (SDG 7) and greenhouse gas reduction (SDG 13) in the energy dimension.