Observational analysis reveals enhanced qualitative insights in public social media about clinician-patient rapport, indicating the role of ai in supporting human interpretation.
Public social-media listening can surface scalable signals about clinician-patient rapport across the NHS. An AI-assisted (LLM-supported) qualitative workflow is feasible and enhances, rather than replaces, human interpretation. Findings suggest targeting first-contact communication and access processes, while aligning patient-facing empathy with staff support.
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Ahmad et al. (2025) studied this question.
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