The Last Decade of Contingent Valuation in Greece: Methodological Trends and Environmental Valuation Insights

The contingent valuation method (CVM) plays a critical role in capturing the economic significance of environmental goods, especially those associated with non-use values that are often excluded from market-based assessments. This paper reviews CVM studies conducted in Greece between 2014 and 2023, a period marked by increased environmental awareness and evolving socio-economic conditions, with the aim of examining key methodological patterns and findings. More specifically, it explores how citizens express their willingness to pay (WTP) for a range of environmental goods and services, focusing on the categories of goods evaluated, the payment vehicles employed, and the incidence of protest responses. By synthesizing insights from the reviewed literature, the study highlights emerging trends, recurring challenges, and potential implications for future environmental valuation and policy design in the Greek context.