Investigating the Relationship between Environmental Factors of Virtual Pages for Selling Sports Products and Customers' Online Purchase Intention

The aim of this research was to investigate the relationship between environmental factors of virtual pages for selling sports products and customers' online purchase intention. This research was an applied study in terms of purpose, and descriptive-correlational in terms of nature, conducted as a field study. The statistical population of this research included customers of websites, pages, or virtual channels selling sports products who had made at least one purchase from online sports product stores. The data collection tools in this study included the standard questionnaire for environmental factors of online stores by Liu et al. (2008) and Soufapan's (2013) repurchase intention questionnaire, which were used after validating their reliability. Descriptive and inferential statistics, along with SPSS26 software, were used for data analysis. The research results showed a positive and significant relationship between the environmental factors of virtual pages selling sports products and the intention to purchase sports products (r = 0.75). It was also found that there is a relationship between the constituent components of environmental factors of virtual pages and customers' purchase intention, with the strongest relationships related to website design, website security, and payment method components.