Pan-Homophonic events denote fluctuations in stock prices that are triggered by phonetic similarities between event keywords and stock tickers. As a relatively novel and under-researched phenomenon, they mirror a subtle yet influential behavioral deviation within financial markets. Centering on the case of Chuandazhisheng, this study delves into how such events produce dynamic and time-varying impacts on stock prices. A linguistic amplitude segmentation method is devised to discriminate between high- and low-intensity events based on information entropy. To separate pan-homophonic-driven price movements from broader market trends, the Relational Stock Ranking (RSR) model is integrated with a Dynamic Conditional Correlation-Generalized Autoregressive Conditional Heteroskedasticity (DCC-GARCH) framework to establish an adjusted price benchmark. The empirical analysis reveals a sequential price response: initial moderate fluctuations in the low-amplitude phase often yield to more prominent volatility in the high-amplitude phase. While price surges typically occur within one or two days of the event, they generally revert within approximately three weeks. Moreover, repeated exposures to homo- phonic stimuli seem to attenuate the response, indicating a decaying spillover pattern. These findings contribute to a more profound understanding of the intersection between linguistic cues and market behavior and provide practical insights for investor education, information filtering, and regulatory supervision.
Zhang et al. (Mon,) studied this question.
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