Descriptive analysis visualizes funding and valuation trends in startups, indicating key investment strategies.
This study aims to analyze and visualize trends in funding, valuation, and investor activities across global startups. Using a descriptive analysis with a quantitative approach, the research involves data acquisition, processing, visualization, and interpretation of data. Power BI is utilized as a data visualization tool, creating an interactive dashboard to facilitate exploration and identification of funding and investor activities. The study leverages a Kaggle dataset that includes 5,000 startups from ten different industries in different nations between 2000 and 2023. The study finds that HealthTech startups receive the highest total investment of $1.64 trillion. This investment came from 17,682 investors with a total of 685 startups or around 13.5% of the total existing startups. A correlation coefficient of 0.88 indicates a strong relationship between valuation and investment, suggesting that investors prefer high-valuation industries. In other words, industrial sectors with high valuations attract investors to invest. In addition, Australia is a major global investment destination with the largest startup growth and number of investors. This research shows the importance of utilizing data visualization to support understanding and strategic decision-making in the startup ecosystem at the global level.
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Bakhrun et al. (2025) studied this question.
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