A014: Study on the Impact of Group Leader Relationship Network Consistency on Physical Exercise Knowledge Transfer

This study utilizes ASA theory to explore the relationship between leaders' interpersonal relationships in physical exercise groups and the effectiveness of group knowledge transfer. Physical exercise behavior plays a crucial intermediary role in promoting national health. A physical exercise group is a community formed by individuals who engage in physical activities through social connections. Given the characteristics of China's relational society, investigating this topic aids in building a national fitness organization network. Based on the ASA theoretical framework, this study proposed that in a complex system where explicit/implicit knowledge facilitates network knowledge transfer among physical exercise groups, social network, knowledge socialization, and knowledge transfer were identified as relational variables. A 5-point Likert scale was used to measure these relationships, and a questionnaire was used. Thirty tennis participants from N University town were surveyed, interviewed. (1) The consulting and emotional networks of physical training group leaders significantly influence knowledge transfer. Analysis of the social network's central potential reveals that several leaders act as key knowledge sources. The physical exercise group serves as a model for cooperation and learning, facilitating social knowledge expression. Using the Ucinet software to analyze node connections, it is found that there are no "isolated points". Knowledge transfer in physical training relies heavily on a few nodes; overall, there is a statistically significant positive correlation between the emotional and counseling networks of leaders. A higher Persson coefficient indicates stronger emotional ties between leaders and members, leading to more frequent information exchange and enhanced knowledge transfer. (2) An inverted U-shaped relationship exists between the consistency of leader counseling and emotional networks and the effectiveness of group knowledge transfer. As consistency improves, knowledge transfer efficiency increases until it peaks at structural balance between these networks. Beyond this point, further increases in consistency led to decreased effectiveness in group knowledge transfer. In the national health promotion, attention should be paid to improving the physical exercise skills and emotional common ability of the physical exercise group leaders. This study has the following shortcomings: (1) Lack of definition of the boundaries of physical exercise group leaders, and knowledge is applicable to small-scale physical exercise groups according to the closeness of members' social networks; (2) There is no research and analysis on the influence of the consistency of leader consultation network and emotional network on the difference of knowledge types.