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This research aims to develop a comprehensive framework for digital internal communication (DIC) strategies influenced by digital transformation.

A Matrix Approach to Developing a Digital Internal Communication Strategy

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This conceptual study presents a framework for effective digital internal communication strategies, highlighting implications for organizations.

This research aims to develop a comprehensive framework for digital internal communication (DIC) strategies influenced by digital transformation.
Utilized a conceptual approach to expand existing DIC models.
Integrated elements such as applied AI and a planned-organic dimension.
Developed a DIC matrix that combines technical and social aspects.
Proposed a multidimensional view of DIC as a strategic management function.
Introduced a DIC maturity model that provides actionable guidance for leaders.
Enhanced understanding of the role of digital tools in aligning communication with strategic goals.

Wuersch et al. (2026) studied this question.

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This conceptual study presents a framework for effective digital internal communication strategies, highlighting implications for organizations.