What question did this study set out to answer?

The aim is to integrate sustainability throughout higher education, specifically at Hotelschool The Hague.

January 22, 2026Tourism Cases0 citations

The SENSE Manifesto: Implementing Sustainability Practices in Higher Education

AJAhmed JafferBritish School at Rome LMLaura MorrenHotelschool The Hague JVJoost de VosHotelschool The Hague

Key Points

The aim is to integrate sustainability throughout higher education, specifically at Hotelschool The Hague.
Conducted internal and external reviews
Performed stakeholder interviews
Executed financial and strategic analyses
Planned marketing initiatives
Developed supporting educational materials
Created a practical implementation plan for sustainability practices
Integrated the Manifesto’s values across the institution
Addressed staff and student pushback effectively

Abstract

Summary In response to the evolving hospitality, tourism, and food industries, Hotelschool The Hague (HTH) introduced the SENSE Manifesto, a commitment to embedding sustainability throughout the institution. As part of a key master’s project, the authors undertook a comprehensive internal and external review to assess and support the Manifesto’s implementation, including stakeholder interviews, financial and strategic analyses, marketing planning, and the development of supporting educational materials. Guided by a holistic research approach, the authors developed a practical, actionable implementation plan to ensure the Manifesto’s values are integrated across all areas of the institution resulting in an effective implementation of the Manifesto taking into account staff and student pushback. Information © The Authors 2026

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