Discursive analysis explores how older digital technology professionals negotiate age identities, suggesting a shift in stereotypes.
The digital technology sector is often subject to reports of ageism. Given this context, our study examines how age is discursively negotiated within the identity work of older digital technology knowledge workers. Our discursive analysis demonstrates how our participants resist, reposition and reimagine their ageing identities in ways that disrupt common stereotypes about technology and age. We propose this is achieved through identity work that downplays established ideas of the digitally limited ageing subject by amplifying more complex and occupationally desired identities. This research adds nuance to understandings of age categorisations and the ageing knowledge worker, explicates socio-technological insights and explains how an ageing identity can be constructed within the digital technology sector.
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Shukis-Brown et al. (2026) studied this question.
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