Influences of Personal Innovativeness on Purchase Intention of Wearable Devices

Wearable devices are smart electronics that are worn on and/or close to the human body. This study explores the influences of consumers’ personal innovativeness (CPI) on the relationship between wearability, relative advantage, novelty, aesthetics, and social image on purchase intention of wearable devices. The findings show that social image, novelty, aesthetics, and relative advantage affect purchase intention of consumers whereas wearability shows no significant effect on purchase intention. Novelty shows a significant effect only with consumers of high personal innovativeness.