Findings demonstrate that attention to alcohol ads increases consumption via heightened craving, suggesting intervention opportunities.
These findings provide evidence that attentional allocation toward alcohol adverts causally influences alcohol consumption following advert exposure, mediated by its impact on alcohol craving. We discuss the implications of these findings for targeted interventions to mitigate the potentially harmful effects of alcohol advertising. (PsycInfo Database Record (c) 2026 APA, all rights reserved).
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Rudaizky et al. (2026) studied this question.
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