Research on ESG Investment Strategy and Performance Evaluation of Financial Institutions in Economic Transition Period

In an environment where the global economy is rapidly shifting toward sustainable development, ESG (environmental, social, and corporate governance) investing has transformed from a fringe topic to the centerpiece of mainstream financial markets. For financial institutions in the midst of a critical period of economic transformation, this trend presents both challenges and opportunities. The challenge is that they must adapt to the market’s new requirements for investment strategies in a short period of time and effectively integrate ESG factors into their long-term investment decision-making process. The opportunity is that by embracing ESG investing, financial institutions can not only promote a sustainable economy, but also attract an increasing inflow of responsible investment capital. In order to follow this trend, financial institutions need to design and implement practical ESG investment strategies. This requires the establishment of a comprehensive ESG assessment system to ensure that the performance of investment projects in terms of environmental protection, social contribution and good governance structure can be accurately measured. Develop an ESG-integrated investment process to ensure that all decisions take into account long-term sustainability impacts. Financial institutions should focus on cultivating talent with a deep understanding of ESG issues and strengthening internal knowledge of ESG through ongoing education and workshops.