Marketing Outlet Choice and its Determinants among Smallholder Leafy Vegetable Farmers in Akwa Ibom State, Southern Region of Nigeria

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Key Points

The study aims to identify marketing outlet preferences and their determinants among smallholder leafy vegetable farmers in Akwa Ibom State, Nigeria.
Used purposive and multi-stage random sampling techniques to select 250 farmers.
Analyzed data using descriptive statistics and a multinomial logit model.
Gathered information on socioeconomic characteristics and marketing preferences of farmers.
Most farmers were women, relatively young, educated, and had moderate household sizes with low social capital.
Preferred marketing outlets included contract sales, direct sales in local markets, and sales through intermediaries/agents.
Key determinants of direct sales included farmers' age, farming experience, social organization membership, and farm gate distance.

Descriptive analysis identifies marketing outlet preferences in smallholder farmers, suggesting implications for efficiency improvements.

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Edet et al. (2024) studied this question.

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