Long-term analysis reveals declining blood donations in high-income countries, indicating targeted youth engagement strategies are crucial.
The decline in blood donations is no longer solely driven by demographic changes but also by reduced motivation among younger donors. As ageing populations and changing donor behaviour are common to many high-income countries, these findings likely reflect an emerging international trend. Targeted strategies to recruit and retain young donors are urgently needed to ensure sustainable blood supplies in ageing societies.
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Oesterreicher et al. (2026) studied this question.
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