Conference paper examines brand reputation impacts in banking, indicating a method for better business outcomes.
This item contains the author-deposited version of an international conference paper on measuring brand reputation using social media data and business intelligence techniques. The study introduces the E²AB model and examines the relationship between intangible reputation assets and tangible business outcomes in the banking sector. The content corresponds to the originally published conference paper, with the abstract and keywords updated for indexing and international visibility purposes.
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Afifi et al. (2026) studied this question.
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