How Consumer Choices Drive Suistanability Effords

Achieving the goals of the 2030 Agenda is one of the main tasks that humanity has established. Increasing the area under sustainable farming systems is one of the solutions. Organic farming is recognized as a sustainable agricultural practice, and as such represents an essential driving force in sustainable food production. PURPOSE: The main objective of this research was to estimate consumers' awareness of their influence on sustainability, and whether they are aware of how far-reaching their impact is. METHODES: For data collecting, the technique of surveying was applied. The primary instrument was a questionnaire with mostly closed, multiple-choice questions. The survey was conducted on 200 consumers of sustainable and non-sustainable products, with a focus on sustainable and non-sustainable agriculture products. RESULTS: Following the results, a high percentage of respondents associate the terms organic agriculture with sustainable practices and know how to recognize organic products. Almost 70% of participants are aware of the importance of organic agriculture in environment protection, in maintaining and increasing soil fertility, and it is ready to increase the consumption of organic products. CONCLUSIONS: The results of this research showed that consumer awareness of the importance of sustainable farming systems in food production is high, and they are willing to increase the consumption of organic products, but it must be in accordance with their standard of living.